Fascinating Instruments from Our Collection: Goya Panther S-2 Guitar

This late ‘60s made-in-Japan Goya Panther S-2 conjures up images of Tiescos and Telestars, and brings you way back in time.

The fact is you had two kinds of guitars to choose from for the most part: an expensive American-made model or a far-out made-in-Japan model.

Remember, in 1970, a brand new car was about $3,000 and a Les Paul was about $400. But mom! I want one!

If you were lucky, your mom and dad may have been cool enough to buy you a Goya Panther. It might not sound like a Strat or a Les Paul, but look! It has 4 rocker switches, two chrome cover pickups, and a far-out exciting tremolo! And let’s not forget the genuine simulated wood pickguard.

All joking aside, Japan was poised to be making some fierce competition for American guitar companies. They bear many names, but all came from only a few factories, factories that now make names like Ibanez, ESP, Greco, Takamine, and Fernandes.

Take a second look. These old gems are better than you might remember, and they just might bring you back to Christmas 1967!

This Goya Panther S-2 Made-In-Japan Guitar is currently on display at our Sam Ash Music Store located in New York, New York. To make a purchase or to learn more about this exact guitar, please visit the Goya Panther S-2 Made-In-Japan Guitar page on our dedicated Sam Ash Used Gear Website.

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Mike Rock
A fixture in the Rock and Roll guitar community since 1978, Mike Rock is the “Go-To” source for Sam Ash's most intricate questions involving Guitars and related gear. A collector whose true passion is playing, Mike has performed over 2,500 gigs around the world. Mike began his musical journey studying the trumpet. While buying sheet music for a recital, Mike first heard an electric guitar through a fuzz box. Forty years later, he still maintains that the fuzz WAS germanium based (he is a bit crazy). This encounter drove Mike to his first guitar and a tube amp. Soon his guitar was heavily modified and the amp was on its 3rd replacement speaker. Mike was hunting for tone and blowing guitar speakers before there was a “boutique” or “vintage” market. It wasn’t long before Mike was buying, and validating vintage guitars and gear for some of the biggest companies in the world, finally finding a home assisting mentor and friend Sammy Ash, at the place where he heard that first Fuzz Guitar, so many years ago. Mike still performs regularly and recognizes the history and beauty of vintage and modern gear. Mike is aware not everyone is a collector and most players need a set up that works for the sound they chase, regardless of its pedigree, or vintage or status.