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Ira Hoch

Ira Hoch
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A guitarist for 40+ years, Ira was once at the helm of the Guitar Department at the Sam Ash Music store in Forest Hills, New York. Before that, Ira was a recording engineer at New York’s famous Record Plant Recording Studio, where he worked with a lot of diverse artists and received a platinum album and cassette for the KISS “Crazy Nights” album. A player of both electric and acoustic guitars, Ira’s main axe is his 1963 Gibson SG Special. When not setting up his own instruments to his liking, Ira is busy perfecting his skills as a close-up magician and actor. So, when you need the best deals on guitars, amps, and live sound gear, be sure to give Ira a call and let him work his magic for you.