Ive been using the ATH M50x phones for several years and needed something better for the mixing and mastering stage of music production. Ive never tried any AKG before, but I have used Beyerdynamic 770 DT's before. Compared to the 770's purposes the AKG 702 seems to do it a little better. The K 702s are a ton more comfortable, but more importantly I was able to level up my mixing of a track that I at the time decided was good enough. After listening to the track with the K 702s I immediately had to make several changes. In a few hours I accomplished what I was trying to do for a few days compared to the ATH M50xs that I was using at the time for mixing and mastering. I would say very solid start in my entry to industry standard phones and dare I say results in my tracks.