Hal Leonard Building a Successful 21st-Century Music Career
Provides the plan of attack that musicians, songwriters, producers, DJs & managers need to make their dream of making music into a career come true. Examines the changes the industry has faced – iTunes, the collapse of the CD market, cheap home recording, etc. – and the new opportunities that have arisen. Covers publicity, product development, finances, record deals and more in detail.
