Drummer and electrical engineer Dr. Jim Marshall actually started
constructing his own PA equipment for his gigs in the 1940s, so that people
could hear his singing over his drumming. In 1962, his success as a musician
and drum teacher made it possible for him to open his own drum shop, where he
started developing guitar amps. With demand from his musician friends for the
signature tube-driven growl he created, sales of Marshall Amps exploded.
Throughout rock's golden age, his design innovations were meeting the needs of
demanding acts like Cream, Jimi Hendrix, Led Zeppelin, The Beatles and more.
Ironically, designs for the classic Plexi
amp line came to be because Pete Townshend of The Who, much like his friend Jim
Marshall decades earlier, needed amps that would allow his guitar to be heard
over the drums. Marshall, who passed away in 2012, was recognized as “The
Father of Loud” by the Rock and Roll Hall of Fame.
Along with the many new developments in tube and solid-state amplification
pioneered by Marshall, "stacks" (multiple separate heads and
speaker cabinets combined for sound power as well as visual excitement on
stage) became a signature part of the Marshall look. Additional lines through
the '70s and '80s, including Bass Amps, The JCM Series, continued the
tradition of increased innovation of power and channel control for pros and
local bands, while the new MG Series offers guitarists
a combination of simplicity and affordability. Today. Marshall has extended its
rich experience to the manufacture of Accessories, Pro Audio, and other
products that serve all musicians, from beginners to professionals, introducing
entirely new generations to magic of Marshall.