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Respected within the music industry and known as designer of some of the best-selling amplifiers ever built, legendary amp guru James Brown takes viewers on a colorful tour through the high volume world of guitar amplification. As guitar amp engineer for Peavey for 17 years and a talented guitarist in his own right, Brown designed such trendsetting amplifiers as the 5150™ for guitar hero Eddie Van Halen. Now, he's prepared to push the envelope even further. Leading the design team at Kustom Amplication since 2004, Brown shows off his critically acclaimed Coupe Series of all-tube, American-built amplifiers. In this special video, Brown bridges the gap between electronic theory and finished product in a manner that will fascinate both players and nonmusicians as well. Going a step further into the inner sanctum of tone, Brown visits the actual factory where Kustom tube amplifiers are built, offering a behind-the-scene glimpse that is rarely seen by those outside the industry. If you enjoy the art of the electric guitar and its amplification, this video will provide greater insight into the obsessive thought process that drives this unique field of product development.